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3 Easy Ways to Write Better Than ChatGPT

With ChatGPT still taking many sectors by storm months after it took the world by storm, it may seem like all-human writing teams may be a thing of the past.

Not so! While ChatGPT can be a great assistant for human writers, we’re still a long ways away from completely replacing people with bots.

Photo by Tara Winstead:
We're still a long ways away from completely replacing people with bots

One of the main reasons why many companies are sticking with their human writers is the fact that people naturally inject emotion into their writing. Whether it’s using a conversational tone, using more active voice than passive voice, or providing a behind-the-scenes view of your business’s practices, pieces written by people will almost always have a level of relatability that bot-written pieces lack.

Continuing that thread, ChatGPT tends to default to business casual - and it’s heavy on the “business” part, and very light on the “casual” part. This can make for extremely stiff writing that reads more like an email you’d send to your new boss instead of something you’d post on your blog for your loyal readers. This will not only make your company look unprofessional and amateurish, but it may even turn away potential customers, depending on your sector.

So here are some quick tips to keep in mind when writing so that you can beat the machines!

1. Address the Reader

Whether directly or indirectly, acknowledging the reader’s existence and writing out the piece in the same tone you’d use in conversation is a great way to keep the piece sounding natural.

Readers will lose interest if something is written in a boring way, or if it becomes too hard to follow. Pieces written in an overly businesslike tone lose readers all the time, and your site’s bounce rate can show you if your business is one of them.

Photo by Jess Bailey Designs:
Readers will lose interest if something is written in a boring way

A great way to avoid this is by keeping the reader engaged by addressing them. Dropping the word “you” every once in a while, or tying the topic back to real-work examples can make all the difference in keeping your reader reading until the end.

2. Use Anecdotes and Examples

Another thing that makes for a great piece is being able to back up what you're saying. Whether it’s providing stats on the topic at hand, or talking about that one time you were asked to clean up a horribly-written AI blog post (true story!), providing background info will make your piece more reputable and easy to read.

This ties back to the readability of the post. Having examples that readers can connect to their own lived experiences will make sure that you grab and keep their attention the entire time.

3. Provide Backlinks

Backlinks are huge when it comes to a piece’s SEO. However, ChatGPT won’t write up a piece with relevant backlinks. Even worse - it may invent links if you ask it to! You’ll likely end up spending more time cleaning up and fact-checking an AI-written piece than if you’d just written it yourself.

Backlinks are huge when it comes to a piece’s SEO

Tricking ChatGPT has become more and more popular, which means that over time, the bot can become less and less reliable as more users manipulate it in ways it wasn’t meant to be used.

By having a few links in your piece, not only are you able to easily provide evidence for your point, you’ll be able to boost your SEO without having to go back and correct mistakes you didn’t even make.

Final Word

ChatGPT can be a great tool for things such as topic generation and similar tasks. But it’s important that writers don’t throw in the towel and assume they can be outdone by a bot! There are flairs you can put into your writing that will still set it apart from any AI-written content out there.

And if you need some human-generated content for your business, get in touch or book a consult today!

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